Impact Web Results

Many clients have been concerned that their website ranking in Alexa.com is dropping.  They want to know why?

As the economy stabilizes and the business climate begins to improve, many business owners are turning to their website to provide new customers.  People are spending more time, money, and effort on their websites and this is increasing the competition for traffic and ranking.

However, the basics are still in place…good “long tail keyword phrases” tailored to your website will continue to drive traffic to your website.  Content rich new pages will expand your website and “feed” the google robot.  Coupons for discounts or free stuff are always very popular.  They also provide a solid way to track the effectiveness of your website in delivering new visitors.  And people are very cost conscious so coupons offer a real benefit to visitors interested in your product.

Blogs continue to be the number one way a website can attract visitors and deliver new traffic.  The ease of this communication method is unprecedented.  Of coarse some folks have moved on to twitter, or “micro blogging”  Twitter is not just for getting up with your pals.  It can be a powerful force in your marketing if used correctly.  You can “tweet” that you are offering a seminar, or getting ready to release a new product or service.  The topics are endless but the technique is to use “tweets” to give a “quick heads up” note on something happening in your business that visitors would find relevant and useful.

There is that all encompassing word “relevant”.  It is the driving theme behind all of google’s strategy for search results and ranking…relevance.  If you can add content to your blog, develop new web pages and publish new content that is fresh and relevant, you have a winning strategy.

We can help you with these and more techniques and concepts.  “Is your website working as hard as you are?  Do you know your traffic stats?  We can deliver the results you need to improve the effectiveness of your website.  Contact us to see how…why wait…call or email us today.

Bill Miller, webmaster

website hosting, development, and online marketing

If you talk to enough Internet Marketing consultants and experts, eventually you will begin to develop the notion that many people are searching hard for the “killer” internet marketing technique. A technique that is so powerful that it will propel their website straight to top position of the search engines. Once there, they will receive huge traffic, hefty sales and enjoy immense profits.

Because so many people are out there looking for the big pie in the sky solution to this marketing problem, people assume that a unique solution exists. And they are looking hard for it.

First it was Search Engine Optimization which ignited a fire storm of “optimization experts”. Then came the targeted analytics with the detailed reports on every metric you can imagine that might hold some nugget of valuable information. This was followed by the Social Media Web 2.0 buzz.

This led to an explosion of social media websites and internet friends.

More recently blogging has become very popular. It seems to be the perfect adjunct to a well designed website. A blog adds credibility to your web presence and it can generate a good flow of traffic to your website.

So what will be the next big thing?

How about twitter and micro bloging? I don’t know, but I can tell you that a well planned, orchestrated online and offline marketing campaign is still very effective. The gold is still in the “list” and email marketing is seeing a resurgence in use and effectiveness.

That is what makes Internet Marketing so exciting. Every new client project I work on brings new challenges and thus new horizons. And on the other side of the equation, the major search engines are constantly changing their rules to reflect their evolving standards and expectations from web developers.

The only thing that seems constant on the internet is change. Suggesting that a final solution exists for any form of marketing is, well, short sited. Technology is changing, software is evolving and internet users expectations are keeping pace. The beauty of the Internet as a social and commercial space is its speed of transformation.

Sure, it’s a huge task just to keep pace with the dizzying array of advances week after week. And it can be discouraging at times, but the internet will continue to evolve. Human nature, now that’s more of a constant. People want a good internet experience, information on the product or service presented clearly, and value for their money. Timeless values that can be used to guide your business websites design.

Ready to Get More Results from your Business Website?

Bill Miller

Web designer and Internet Marketer

www.ImpactWebResults.com