Impact Web Results

My SEO content production service is about getting the right traffic to your site.  But that is just the first part of the equation.
Above all else I am a web marketing consultant and advisor, so I am always giving my clients ideas for getting more results from their websites.  Here are seven tips for getting your online customers to take action.

1.  Include an “Opt-in” Form
Easily the most important function of a website is to capture leads.  The only way you’re going to get in touch with your web visitors after they leave your site is if they give you permission to contact them by email.  Create a free monthly e-newsletter or offer a free report to encourage sign-ups.

2.  Make Your Site Easy to Navigate.
Let’s face it – if your customer gets lost, their going to bail!  The “landing page” your online customer sees is the most important place to capture their attention and send them in the right direction.  Look to the most popular sites in your industry for examples.

3.  Promote Your Online Business Offline
Always be sure to include your URL on all marketing collateral – business cards, brochures, even license plate frames!  I also suggest using capital letters to distinguish between words (e.g. www.ImpactWebResults.com instead of www.impactwebresults.com).

4.  Make It Easy to Order
If you really want your customer to call, put your phone number at the top of every page.  Put your phone number in your web page titles.  If you really want your customer to order online, bury your phone number.  Utilize the best e-commerce package you can get, such as Zen Cart, for a professional, customized user experience.

5.  Include a FAQ
Customers always have questions, and questions are almost always about resistance.  The more resistance you can reduce online, the more sales you’re going to make right on the website without further offline processing.  Be sure to keep your Frequently Asked Questions link visible and updated.  What are your most common questions?  How can you answer them with simple, positive language?

6.  Post Customer Testimonials
When we review the server stats of a website, we see that one of the most frequently visited web pages is the Testimonials page.  People want to know the experience of others who have bought the product or used the service offered on the website.

7.  Offer Bonuses or Coupons
Another popular web page as determined by reviewing the web sites server stats is a Bonus or Coupon page.  Visitors are always looking to save money and find a bargain.   Offer coupons for monthly specials, buy one get the second one at a discount or f.r.e.e.

Ready to Get More Visitors to Your Website?

Bill Miller

919-526-3898 mobile

www.ImpactWebResults.com