Impact Web Results

Many clients have been concerned that their website ranking in Alexa.com is dropping.  They want to know why?

As the economy stabilizes and the business climate begins to improve, many business owners are turning to their website to provide new customers.  People are spending more time, money, and effort on their websites and this is increasing the competition for traffic and ranking.

However, the basics are still in place…good “long tail keyword phrases” tailored to your website will continue to drive traffic to your website.  Content rich new pages will expand your website and “feed” the google robot.  Coupons for discounts or free stuff are always very popular.  They also provide a solid way to track the effectiveness of your website in delivering new visitors.  And people are very cost conscious so coupons offer a real benefit to visitors interested in your product.

Blogs continue to be the number one way a website can attract visitors and deliver new traffic.  The ease of this communication method is unprecedented.  Of coarse some folks have moved on to twitter, or “micro blogging”  Twitter is not just for getting up with your pals.  It can be a powerful force in your marketing if used correctly.  You can “tweet” that you are offering a seminar, or getting ready to release a new product or service.  The topics are endless but the technique is to use “tweets” to give a “quick heads up” note on something happening in your business that visitors would find relevant and useful.

There is that all encompassing word “relevant”.  It is the driving theme behind all of google’s strategy for search results and ranking…relevance.  If you can add content to your blog, develop new web pages and publish new content that is fresh and relevant, you have a winning strategy.

We can help you with these and more techniques and concepts.  “Is your website working as hard as you are?  Do you know your traffic stats?  We can deliver the results you need to improve the effectiveness of your website.  Contact us to see how…why wait…call or email us today.

Bill Miller, webmaster

website hosting, development, and online marketing